Better Home
REIMAGINED PROJECT
Project Concept Label
UI/UX DESIGN, FIGMA
INTRODUCTION
This project is a reimagined website design for The Better Home water bottle, focusing on creating an immersive digital experience. The goal was to move beyond a standard product page and build a design that feels engaging, modern, and premium aligning with the brand’s vision of sustainability and healthy living. By incorporating bold visuals, clean typography, and interactive elements, the redesign enhances both storytelling and functionality.
DESIGNING METHOD
The process began by analyzing the existing website structure and identifying areas for improvement in usability, hierarchy, and engagement. I explored parallax scrolling as a key theme to bring depth and movement into the design, making the browsing experience more interactive and memorable.
CONCEPT
The concept centers on storytelling through movement. By using parallax transitions and striking contrasts, the design draws users into the experience of the bottle from its features to its lifestyle benefits. The goal was to transform a simple product page into an engaging journey that positions the water bottle as part of a modern, health-conscious, and eco-friendly lifestyle.
